A
Sources listing complements and magnifies your other efforts to
publicize yourself.
Reporters and broadcasters need knowledgeable sources to interview
and quote when they write stories or line up guests. The Sources
directory is the first place most journalists turn to when they
need to find experts and spokespersons. Sources gives them what
they most need in their day-to-day work: a wealth of human contacts
- people like you - offering a wide range of views and expertise,
ready and willing to speak to the media.
When
you are in Sources, your media profile, including your expertise
and your contact information, is there working for you whenever
journalists turn to Sources, as they do thousands of times every
week. One thousand reporters a day use the Sources Web site www.sources.com
to find the spokespeople they need. Every time they do, each of
them looks at an average of five or six listings to find the most
appropriate contacts to call. In addition, more than 10,000 copies
of the print edition of Sources are in use on journalists' desks
at this very moment. Each time they use Sources, in print or online,
your media profile is right there, telling them about you.
Journalists
give us very positive feedback about Sources. They like the fact
that Sources is targeted to their needs, the fact that everyone
listed in Sources is by definition willing to take calls from the
news media, with their phone numbers and other contact information
right there. The intelligently cross-indexed subject
index helps them focus their stories and leads them to
the best sources.
By
contrast, we've heard, doing a search on Google or another search
engine is "like trying to take a drink from a fire hose".
A search on almost any topic returns millions of hits, but rarely
the contact information a reporter needs. Journalists, whether they
are working in broadcast or in print, need someone to talk to. They
need someone to interview, someone who can provide quotes or sound
bites. A Web site cannot provide that: only a human being can. And
that is why Sources, the directory of human contacts, is an irreplaceable
tool for journalists.
We'd
love to be able to include you in Sources. Click here
for more information, or use the online Quick Listing Form here.